I've been using the innovative new razor for weeks; these are my honest thoughts.

BIC debuts first-ever 2-in-1 trimmer and shaver ...

The new Flex 5 Trim & Shave, inspired by simplifying switching between the trimming and shaving processes, is designed with ...

Do you know how many pens are in the average American household? The answer is 114—and Gonzalve Bich, CEO of Bic, the French manufacturing giant for pens, lighters, shaving razors, and more, is likely ...

No one ever really owns a Bic pen, but it’s a business going from strength to strength. We meet its CEO, Gonzalve Bich, as he prepares to hand over control. It’s highly likely that there are several ...

From a branding perspective, it’s a little harder to say what the end result will be. Sometimes there’s a hasty retreat (remember Gap’s new logo? Or those new Tropicana packages that brilliantly ...