Channel99 has launched Paid Search Optimization to help B2B marketers improve the financial efficiency of paid search investments.

Search has always been a moving target. From the days when keyword match types and manual cost-per-click (CPCs) gave advertisers a sense of control, to the rise of Shopping ads, automated bidding, and ...

Finch Performance Marketing has acquired Wizard Marketing, a digital agency known for its technical SEO capabilities, in a move aimed at integrating paid and ...

B2B marketers love search marketing and there’s a good reason. Search is a major part of most buying processes. It’s such a vital element of the buying process that it can actually be difficult for ...

When you think of Google, what comes to mind? Search engines, smartphones, email, cloud storage — perhaps even self-driving cars. But beneath its impressive portfolio of products and services lies the ...